Data Privacy – BlueMind Games

1. Data Protection at a Glance

General Information

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is all data with which you can be personally identified. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.

Data Collection on This Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section “Note on the Responsible Party” in this privacy policy.

How do we collect your data?

Your data is collected, on the one hand, when you provide it to us. This may, for example, be data you enter in a contact form.

Other data is collected automatically or with your consent when you visit the website by our IT systems. These are mainly technical data (e.g., internet browser, operating system, or the time of the page view). The collection of this data happens automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders, or other inquiries.

What rights do you have regarding your data?

You have the right to receive, at any time and free of charge, information about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time with effect for the future. Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. You also have the right to lodge a complaint with the competent supervisory authority.

For this purpose and for further questions on the subject of data protection, you can contact us at any time.

Analytics Tools and Tools from Third Parties

When visiting this website, your browsing behavior may be statistically evaluated. This is mainly done with so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

Amazon Web Services (AWS)

The provider is Amazon Web Services EMEA SARL, 38 Avenue John F. Kennedy, 1855 Luxembourg (hereinafter AWS).

When you visit our website, your personal data is processed on AWS servers. Personal data may also be transferred to AWS’s parent company in the USA. Data transfer to the USA is based on the EU Standard Contractual Clauses.

Details can be found here: https://aws.amazon.com/de/blogs/security/aws-gdpr-data-processing-addendum/

Further information can be found in AWS’s privacy policy: https://aws.amazon.com/de/privacy/?nc1=f_pr

The use of AWS is based on Art. 6 (1)(f) GDPR. We have a legitimate interest in the most reliable presentation of our website. Where consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TDDDG, insofar as consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) as defined by the TDDDG. Consent can be revoked at any time.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards when processing data in the USA. Every company certified under the DPF is obliged to comply with these data protection standards. Further information can be found here: https://www.dataprivacyframework.gov/participant/5776

Data Processing Agreement

We have concluded a data processing agreement (DPA) for the use of the service mentioned above. This is a legally required contract that ensures that this service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Cloudflare

We use the services of Cloudflare. The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter “Cloudflare”).

Cloudflare provides a globally distributed content delivery network with DNS. Technically, the transfer of information between your browser and our website is routed through the Cloudflare network. This enables Cloudflare to analyze traffic between your browser and our website and to act as a filter between our servers and potentially malicious traffic from the internet. Cloudflare may also use cookies or other technologies to recognize internet users, but these are used solely for the purpose described here.

The use of Cloudflare is based on our legitimate interest in providing our website as error-free and secure as possible (Art. 6 (1)(f) GDPR).

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.cloudflare.com/privacypolicy/

Further information on security and data protection at Cloudflare can be found here: https://www.cloudflare.com/privacypolicy/

Data Processing Agreement

3. General Information and Mandatory Disclosures

Data Protection

The operators of this site take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this happens.

We would like to point out that data transmission over the internet (e.g., communication by email) may have security gaps. Complete protection of data from access by third parties is not possible.

Note on the Responsible Party

The responsible party for data processing on this website is:

BlueMind Games UG (haftungsbeschränkt)
Madausstrasse 1
51109 Cologne
Germany
Email: [email protected]

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).

Storage Duration

Unless a more specific storage period is stated within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you make a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion takes place after these reasons no longer apply.

General Information on the Legal Bases of Data Processing on This Website

If you have consented to data processing, we process your personal data on the basis of Art. 6 (1)(a) GDPR or Art. 9 (2)(a) GDPR, insofar as special categories of data under Art. 9 (1) GDPR are processed. In the case of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 (1)(a) GDPR. If you have consented to the storage of cookies or access to information on your device (e.g., via device fingerprinting), data processing is additionally carried out on the basis of § 25 (1) TDDDG. Consent can be revoked at any time. If your data is required to fulfill a contract or to carry out pre-contractual measures, we process your data on the basis of Art. 6 (1)(b) GDPR. Furthermore, we process your data if this is necessary to fulfill a legal obligation on the basis of Art. 6 (1)(c) GDPR. Data processing may also be based on our legitimate interest pursuant to Art. 6 (1)(f) GDPR. The applicable legal basis in each individual case is explained in the following paragraphs of this privacy policy.

Recipients of Personal Data

In the course of our business activities, we work with various external parties. In some cases, the transfer of personal data to these external parties is necessary. We only pass on personal data to external parties if this is necessary for the fulfillment of a contract, if we are legally obliged to do so (e.g., transfer of data to tax authorities), if we have a legitimate interest in the transfer pursuant to Art. 6 (1)(f) GDPR, or if another legal basis permits the transfer of data. When using processors, we only pass on personal data of our customers on the basis of a valid data processing agreement. In the case of joint processing, a contract for joint processing will be concluded.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You can revoke your consent at any time. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6 (1)(E) OR (F) GDPR, YOU HAVE THE RIGHT, AT ANY TIME, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 (1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21 (2) GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, their workplace, or the place of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if technically feasible.

Access, Rectification, and Erasure

Within the framework of the applicable legal provisions, you have the right at any time to obtain information free of charge about your stored personal data, its origin and recipients, and the purpose of the data processing and, if applicable, a right to rectification or erasure of this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time.

Right to Restrict Processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restrict processing applies in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. During the verification period, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it to assert, defend, or exercise legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
If you have filed an objection pursuant to Art. 21 (1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, such data – apart from being stored – may only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

SSL or TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser’s address line changes from “http://” to “https://” and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Objection to Advertising Emails

The use of contact data published within the scope of the imprint obligation to send unsolicited advertising and information material is hereby rejected. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.

4. Data Collection on this Website

Cookies

Our websites use so-called “cookies.” Cookies are small data packages that do not cause any harm to your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted after your visit ends. Persistent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser.

Cookies may be set by us (first-party cookies) or by third-party companies (so-called third-party cookies). Third-party cookies allow the integration of certain services provided by third-party companies within websites (e.g., cookies for handling payment services).

Cookies serve various functions. Many cookies are technically necessary since certain website functions would not work without them (e.g., the shopping cart function or displaying videos). Other cookies may be used to analyze user behavior or for advertising purposes.

Cookies required to carry out the electronic communication process, to provide certain functions desired by you (e.g., shopping cart function), or to optimize the website (e.g., cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 (1)(f) GDPR unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent for the storage of cookies and similar recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 (1)(a) GDPR and § 25 (1) TDDDG); consent can be revoked at any time.

You can configure your browser so that you are informed about the setting of cookies, allow cookies only in individual cases, exclude the acceptance of cookies in certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

Which cookies and services are used on this website can be found in this privacy policy.

Consent with CookieYes

Our website uses CookieYes’ consent technology to obtain your consent for storing certain cookies on your device or for the use of certain technologies and to document this in compliance with data protection regulations. Provider of this technology is CookieYes Limited, 3, Basecamp, Behind Poojappura Post Office, Trivandrum, Kerala 695012, India (hereinafter “CookieYes”).

When you enter our website, a connection to CookieYes servers is established in order to obtain your consents and other declarations regarding cookie usage. CookieYes then stores a cookie in your browser to assign the consents given or their revocation. The collected data will be stored until you request us to delete it, you delete the CookieYes cookie yourself, or the purpose for storing the data no longer applies. Mandatory legal retention obligations remain unaffected.

The use of CookieYes takes place on the basis of Art. 6 (1)(c) GDPR. We are legally obliged to be able to prove whether a website visitor has consented to the use of cookies. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Data Processing Agreement
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law, which ensures that this service only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address

This data is not combined with other data sources.

The collection of this data is based on Art. 6 (1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, server log files must be collected.

Contact Form

If you send us inquiries via the contact form, the information you provide in the inquiry form, including the contact details you provide, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass this data on without your consent.

The processing of this data is based on Art. 6 (1)(b) GDPR if your request is related to the fulfillment of a contract or is necessary for carrying out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 (1)(f) GDPR) or on your consent (Art. 6 (1)(a) GDPR) if this has been requested; consent can be revoked at any time.

The data you entered in the contact form will remain with us until you request deletion, revoke your consent to storage, or the purpose of data storage no longer applies (e.g., after completion of your request). Mandatory statutory provisions – especially retention periods – remain unaffected.

Request by Email, Phone, or Fax

If you contact us by email, telephone, or fax, your inquiry, including all personal data resulting from it (name, inquiry), will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.

The processing of this data is based on Art. 6 (1)(b) GDPR if your request is related to the fulfillment of a contract or is necessary for carrying out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of the inquiries addressed to us (Art. 6 (1)(f) GDPR) or on your consent (Art. 6 (1)(a) GDPR) if this has been requested; consent can be revoked at any time.

The data you send to us via contact requests will remain with us until you request deletion, revoke your consent to storage, or the purpose of storage no longer applies (e.g., after completion of your request). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

5. Social Media

Facebook

This website integrates elements of the social network Facebook. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.

An overview of Facebook social plugins can be found here: https://developers.facebook.com/docs/plugins/?locale=en_US

When the social media element is active, a direct connection is established between your device and the Facebook server. This allows Facebook to receive information that you have visited this website with your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the contents of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that as the provider of this site, we have no knowledge of the content of the transmitted data or how it is used by Facebook. For more information, please see Facebook’s Privacy Policy: https://www.facebook.com/privacy/policy/

The use of this service is based on your consent in accordance with Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.

Where personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited solely to the collection of data and its transmission to Facebook. Any processing carried out by Facebook after transmission is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in an agreement on joint processing. The wording of this agreement can be found here: https://www.facebook.com/legal/controller_addendum

According to this agreement, we are responsible for providing privacy information when using the Facebook tool and for implementing the tool on our website in compliance with data protection law. Facebook is responsible for the security of its products. Data subject rights (e.g., access requests) with regard to the data processed by Facebook can be exercised directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here:

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. For more information, visit: https://www.dataprivacyframework.gov/participant/4452

Instagram

This website includes functions of the Instagram service. These functions are provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information about your visit to this website.

If you are logged into your Instagram account, by clicking the Instagram button you can link the contents of this website to your Instagram profile. This allows Instagram to associate your visit to this website with your user account. We point out that as the provider of this site, we have no knowledge of the content of the transmitted data or how it is used by Instagram.

The use of this service is based on your consent in accordance with Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.

Where personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited solely to the collection of data and its transmission to Facebook or Instagram. Any processing carried out by Facebook or Instagram after transmission is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in an agreement on joint processing. The wording of this agreement can be found here: https://www.facebook.com/legal/controller_addendum

According to this agreement, we are responsible for providing privacy information when using the Facebook or Instagram tool and for implementing the tool on our website in compliance with data protection law. Facebook is responsible for the security of Facebook and Instagram products. Data subject rights (e.g., access requests) with regard to the data processed by Facebook or Instagram can be exercised directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here:

Further information can be found in Instagram’s Privacy Policy: https://privacycenter.instagram.com/policy/

The company is certified under the EU-US Data Privacy Framework (DPF): https://www.dataprivacyframework.gov/participant/4452

6. Newsletter

Newsletter Data

If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the provided email address and agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not share it with third parties.

The processing of data entered into the newsletter registration form is based solely on your consent (Art. 6(1)(a) GDPR). You can revoke the consent you have given to the storage of the data, the email address, and its use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide to us for the purpose of receiving the newsletter will be stored by us or by the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe or once the purpose has ceased to exist. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest in accordance with Art. 6(1)(f) GDPR.

Data stored by us for other purposes remains unaffected.

After you unsubscribe from the newsletter distribution list, your email address may be stored in a blacklist by us or by the newsletter service provider if necessary to prevent future mailings. The data from the blacklist is used solely for this purpose and is not combined with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Storage in the blacklist is not time-limited. You may object to storage if your interests outweigh our legitimate interest.

MailPoet

This website uses MailPoet for sending newsletters. The provider is Wysija SARL, 8 rue de Choiseul, 75002 Paris, France.

MailPoet is a service that allows us to organize and analyze the sending of newsletters. The data you enter for the purpose of receiving newsletters is stored on our servers and on MailPoet’s servers.

Data Analysis by MailPoet
MailPoet allows us to analyze our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links were clicked, if any. This allows us to determine, among other things, which links were clicked particularly often.

We can also see whether certain previously defined actions were performed after opening/clicking (conversion rate). For example, we can tell if you made a purchase after clicking on the newsletter.

MailPoet also enables us to subdivide newsletter recipients into different categories (“clusters”). For example, newsletter recipients can be divided by age, gender, or place of residence. This allows newsletters to be better adapted to the respective target groups. Detailed information on MailPoet’s functions can be found here: https://www.mailpoet.com

MailPoet’s privacy policy can be found here: https://automattic.com/privacy/

Legal Basis
Data processing is based on your consent (Art. 6(1)(a) GDPR). You can revoke this consent at any time. The legality of the data processing already carried out remains unaffected by the revocation.

Storage Duration
The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and deleted from the newsletter distribution list after unsubscribing. Data stored by us for other purposes remains unaffected.

After you unsubscribe, your email address may be stored in a blacklist by us or the newsletter provider if necessary to prevent future mailings. The data from the blacklist is used only for this purpose and is not merged with other data. This is in both your interest and our interest in complying with legal requirements for sending newsletters (legitimate interest under Art. 6(1)(f) GDPR). Storage in the blacklist is not time-limited. You can object to storage if your interests outweigh our legitimate interest.

7. Analytics Tools and Advertising

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics allows the website operator to analyze the behavior of website visitors. The operator receives various usage data, such as page views, time spent on the site, operating systems used, and the user’s origin. This data may be compiled by Google into a profile that is assigned to the respective device or browser. A direct assignment to a specific person is generally not possible.

We can also use Google Analytics to record your mouse and scroll movements and clicks, among other things. In addition, Google Analytics uses various modeling approaches to supplement the collected data and applies machine learning technologies in data analysis.

Google Analytics uses technologies that make it possible to recognize the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about your use of this website is generally transmitted to a Google server in the USA and stored there.

The use of this service is based on your consent in accordance with Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details: https://privacy.google.com/businesses/controllerterms/mccs/

The company is certified under the EU-US Data Privacy Framework (DPF): https://www.dataprivacyframework.gov/participant/5780

Data Processing Agreement
We have concluded a data processing agreement (DPA) with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Ads

This website uses Google Ads. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms into Google (keyword targeting). Targeted advertisements can also be displayed using the user data available to Google (e.g., location data and interests) (audience targeting). We, as the website operator, can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many ads resulted in corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details: https://privacy.google.com/businesses/controllerterms/mccs/

The company is certified under the EU-US Data Privacy Framework (DPF): https://www.dataprivacyframework.gov/participant/5780

Google Conversion Tracking

We use Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, both Google and we can see whether a user has performed certain actions. For example, we can evaluate which buttons on our website were clicked and how often, as well as which products were viewed or purchased most frequently. These statistics help us understand the overall effectiveness of our advertising campaigns.

We receive only aggregated statistics, not data that allows us to identify users personally. Google itself uses cookies or comparable recognition technologies for identification.

The use of this service is based on your consent in accordance with Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.

More information on Google Conversion Tracking can be found in Google’s Privacy Policy: https://policies.google.com/privacy

Facebook Pixel

This website uses the Facebook visitor action pixel for conversion measurement. The provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.

This makes it possible to track the behavior of page visitors after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows us to evaluate the effectiveness of Facebook ads for statistical and market research purposes and to optimize future advertising campaigns.

The collected data is anonymous to us as the operator of this website; we cannot identify users. However, Facebook stores and processes the data so that a connection to the respective user profile is possible, and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy. This allows Facebook to display ads both on Facebook and outside of Facebook. We as the website operator cannot influence this use of data.

The use of this service is based on your consent in accordance with Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.

Where personal data is collected on our website with the help of this tool and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited solely to the collection of data and its transmission to Facebook. Any further processing carried out by Facebook after transmission is not part of the joint responsibility. The wording of the joint processing agreement can be found here: https://www.facebook.com/legal/controller_addendum.

According to this agreement, we are responsible for providing privacy information and for secure implementation of the Facebook tool on our website. Facebook is responsible for the security of its products. Data subject rights (e.g., access requests) regarding the data processed by Facebook can be exercised directly with Facebook. If you assert your rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details:

Further information can be found in Facebook’s Privacy Policy: https://www.facebook.com/about/privacy/

You can also disable the “Custom Audiences” remarketing function in the ad settings at: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged into Facebook to do this.

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: https://www.youronlinechoices.com/

The company is certified under the EU-US Data Privacy Framework (DPF): https://www.dataprivacyframework.gov/participant/4452

8. eCommerce and Payment Providers

Shopify

The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter “Shopify”).

Shopify is a tool for creating and hosting websites. When you visit our website, Shopify collects your IP address as well as information about the device and browser you are using. Shopify also analyzes visitor numbers, visitor sources, and customer behavior, and generates user statistics. If you make a purchase on our website, Shopify also collects your name, email address, shipping and billing addresses, payment details, and other information related to the purchase (e.g., phone number, purchase amounts, etc.). For analysis, Shopify stores cookies in your browser.

For more details, please see Shopify’s privacy policy: https://www.shopify.de/legal/datenschutz

The use of Shopify is based on Art. 6 (1)(f) GDPR. We have a legitimate interest in a reliable presentation of our website. Where consent has been requested, processing takes place exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Data Processing Agreement
We have entered into a Data Processing Agreement (DPA) with the above-mentioned provider. This is a contract required by data protection law, ensuring that this provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

9. Plugins and Tools

Google Fonts

This site uses so-called Google Fonts provided by Google for the uniform display of fonts. When you open a page, your browser loads the required fonts into its browser cache in order to display text and fonts correctly.

For this purpose, the browser you use must connect to Google’s servers. As a result, Google becomes aware that this website was accessed via your IP address. The use of Google Fonts is based on Art. 6 (1)(f) GDPR. The website operator has a legitimate interest in the uniform presentation of the typeface on its website. Where consent has been requested, processing takes place exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

If your browser does not support Google Fonts, a default font from your computer will be used.

More information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google’s Privacy Policy: https://policies.google.com/privacy.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States to ensure compliance with European data protection standards for data processing in the U.S. Any company certified under the DPF commits to upholding these data protection standards. More information can be found at: https://www.dataprivacyframework.gov/participant/5780

Google Maps

This site uses the Google Maps mapping service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. This service allows us to integrate map material on our website.

To use the functions of Google Maps, it is necessary to store your IP address. This information is generally transmitted to a Google server in the U.S. and stored there. The provider of this site has no influence on this data transmission. If Google Maps is activated, Google may use Google Fonts for the uniform display of fonts. When accessing Google Maps, your browser loads the required web fonts into its cache to display text and fonts correctly.

The use of Google Maps is in the interest of making our online offers more attractive and ensuring easy findability of the places indicated on our website. This constitutes a legitimate interest within the meaning of Art. 6 (1)(f) GDPR. Where consent has been requested, processing takes place exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

The transfer of data to the U.S. is based on the European Commission’s Standard Contractual Clauses. Details can be found here:

More information on how Google handles user data can be found in Google’s Privacy Policy: https://policies.google.com/privacy.

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or analytics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies, or conduct its own analyses. It only serves to manage and deploy the tools integrated via it. However, Google Tag Manager records your IP address, which may also be transmitted to Google’s parent company in the United States.

The use of Google Tag Manager is based on Art. 6 (1)(f) GDPR. The website operator has a legitimate interest in the fast and uncomplicated integration and management of various tools on its website. Where consent has been requested, processing takes place exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

10. Special Provisions

Data Protection for Minors

Our services are not intended for use by children, and we do not knowingly collect personal data from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal data, you may contact us at the contact information below to request deletion.

International Data Transfers

Please note that we may transfer, store, and process your personal data outside the country where you live.

When we transfer your personal data from the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the competent UK authority, unless the transfer is to a country deemed to provide an adequate level of protection.

Third-Party Websites and Links

Our services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies as well as other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites.

Changes to This Privacy Policy

We may update this privacy policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. The updated privacy policy will be published on this website, the “Last Updated” date will be revised, and notifications will be provided as required by applicable law.

Based on sample text from: https://www.e-recht24.de